Through proper planning and applying the principles outlined in this Communications Planning Toolkit created especially for BSAS substance misuse prevention programs, your coalition can rise above the noise and be heard. More importantly, effective communications can activate a community and enable them to realize the goals and priorities that are part of every coalitions strategic plan. You are invited to a webinar on Strengthening and Supporting your Strategic Plan with Effective Communications, taking place, May 31, 2:00 – 3:30, presented by Kim Netter (bio below), MPH, the primary architect of the BSAS communications planning toolkit.
In this webinar, participants will be introduced to the updated toolkit and gain a better understanding of how to:
- Utilize a Strategic Communication Planning Process through a five step approach
- Collaborate effectively with community partners on communications efforts
- Utilize their logic models to determine which prevention strategies can be strengthened through communications
- Identify and understand your objects and agents of change within your audience
- Develop effective messages for behavior change
- Determine best ways to implement your communication strategies
- Evaluate the effectiveness of your communication strategies
Presenter bio: Kim Netter, MPH, Strategic Planning and Marketing Consultant. Kim Netter has over 20 years’ experience in public health strategy development and implementation. She has worked on projects and programs that focus on the populations that have been historically oppressed in the areas of substance use disorder, early childhood development, mental health, and violence prevention. Kim has a passion for doing strategic planning that is driven by equity and inclusiveness and needs assessments that include the voices and desires of all community members. She has over 40 years’ experience in marketing and communications and currently serves on the Watertown Board of Health.